How do customers perceive their experience with your products and services?
What is the customer journey and satisfaction with your company at each decision point?
How do you define your customer segments and develop targeted customer strategies for each segment?
What are customers’ unfulfilled and latent needs? Does your new product development pipeline fulfill them?
How does the market perceive your new product ideas and concepts?
How do customers and prospective customers perceive your brands?
Does the market associate your company values with your brands?